Afsoon Riazi, a graphic designer based in Vancouver, Canada has created this year's winning design, at the heart of which is a red apple. Signifying health and beauty, a red apple is traditionally among the seven essential items that are featured in the Haft-Sîn, one of the centerpieces of Nowruz where each article symbolically corresponds to some aspect of life, nature, or creation.
"Nowruz always invokes bright, inspiring and cordial memories that delightfully resonate in all of my Nowruz-related projects," said Afsoon Riazi. "Its festivities gracefully represent the renewal of the Earth that occurs with the arrival of spring. This idea inspired me to create a symbolic illustration that embodies a new beginning in both eastern and western culture, through the use of the well-recognized motif of the Persian paisley (boteh jeghe) and the apple tree to reflect health and beauty in the renewal of the Earth."
2014 Nowruz Celebration at LACMA
SPECIAL Nowruz Program - "Spring Love" by Ziba Shirazi
Sheida Koufigar, an Iranian-American graphic designer currently studying at California State University, Long Beach, was named the winner of this year's banner contest, which called upon the public to submit designs that visually represent the spirit of Nowruz, the Iranian New Year.
"When designing the Nowruz banner, my goal was to imply a sense of nostalgia by depicting familiar images in a modern and minimalist style," said Sheida Koufigar. "One of the most memorable aspects of Nowruz is the Haft-Sîn, the traditional centerpiece of the Iranian New Year that depicts the various harmonious elements of life and rebirth. The 'mahi va tong' (goldfish and bowl) is a familiar and beloved fixture of the Haft-Sîn that represents the joyful celebration of life and new beginnings."
SPECIAL Nowruz Program - "The Dawn of Spring" by Shahin Yousefzamani
Navid Ghaem Maghami, a San Francisco-based graphic designer, has been selected as the winner of Farhang Foundation's 2012 Nowruz Banner Contest. His winning design was featured on light pole banners on various major streets across Los Angeles and the San Fernando Valley, including the highly trafficked Westwood, Wilshire, and Ventura Boulevards.
"In creating the Nowruz banner, my goal was to design an image that draws both traditional and contemporary," said Navid Ghaem Maghami. "Gol-o-morgh (bird and flower) is a cultural symbol that is deeply rooted in Persian literature. Through a contemporary rendition of this iconic image, I have created a design that evokes a sense of nostalgia and longing for the past, with hope and joy for a new beginning."
SPECIAL Nowruz Program - Celebration by Hamid Saeidi
Farhang Foundation selected Nasrin Beyraghdar, a graphic designer from Irvine, California, as the winner of the 2011 Nowruz Banner Contest. Her design concept was featured on Farhang's Nowruz banners, which were displayed along the Wilshire Corridor, Westwood Boulevard, and other parts of town on March 1-31, 2011.
“I was really excited when I first learned that Farhang Foundation had opened a contest of this nature,” said Beyraghdar. “I felt this would be a great opportunity to merge my passion for artistry and my heritage, especially in honor of a celebration like Nowruz, at the heart of which is the idea of renewal and the emergence of awareness.”
SPECIAL Nowruz Program - When Hope Arrives by Houshang Touzie
“This is the second year in a row that LACMA has partnered with Farhang to bring this celebration to the general public for their enjoyment” said Ali Razi, chairman of Farhang Foundation. “We are grateful to LACMA for acknowledging the importance of Iranian culture in Southern California by participating in this Nowruz celebration.”
SPECIAL Nowruz Program - The Persian Rite of Spring by Niloufar Talebi